The cultural and digital transformation crossroads: Why company culture must intersect with technology

When talking about digital transformation, the emphasis is largely on how a business can be reimagined through technology. But, regardless of cutting-edge tools or best-in-class processes, companies need to transform the culture at the same time -- if they don’t do this, digital transformation simply won’t work in practice. Cultural transformation underlines all the changes established by digital transformation initiatives, ensuring these changes are implemented and embraced. This requires enterprises to completely shift their way of interacting with employees, partners, and customers...